Miss Rodeo Mississippi is the official spokesperson for the Professional Rodeo Cowboys Association (PRCA) in the state of Mississippi. Miss Rodeo Mississippi is an outgoing, exceptional horsewoman, with extensive knowledge of the sport of rodeo, the equine industry, and the state of Mississippi. She is the ideal western American young woman who strives to promote the State of Mississippi, the Sport of Professional Rodeo, and in so doing, promotes the great western way of life and western traditions. She exemplifies the virtue and morality of a sport that to so many is a way of life. Through love and respect for rodeo she will promote the sport to its highest honor.